The GA R3 Initiative is a cooperative effort hosted by GWF and supported by GA DNR Wildlife Resources Division, the National Wild Turkey Federation the GA Chapter of Safari Club International and Ducks Unlimited. The Initiative is made up of stakeholders from across the state who have a vested interest in the goals of hunter, angler, shooting sport participant recruitment, retention and reactivation. The State R3 Coordinator, employed by GWF, guided by national research and a big picture vision, facilitates program innovation, fosters community support structures and acts as a resource for all R3 programs and new outdoor enthusiasts in Georgia. Our primary programmatic focuses include Academics Afield (collegiate hunting communities) and Artemis Georgia (engaging women in conservation through hunting, angling and target shooting).